LODHA Group is a company with presence in India and the United Kingdom.
The Group is developing an estimated 31.8 million sq ft of prime real estate with large land reserves in the Mumbai Metropolitan Region (MMR). We have 39 ongoing projects across Mumbai, Pune and London. We have a large land reserves of over 4,500 acres with an estimated saleable area of 385 million sq ft as of December 31, 2017. In FY 15-16 alone, we completed 6.76 million square feet and 7,426 units across projects. In FY 16-17 we completed 7.76 million sqft. and 5,677 units whereas in FY 17-18, we completed 13.75 million sqft and 11,544 units across projects.
Our vision of ‘Building a Better Life’ extends across markets with several landmark developments like World One and Palava City -rated as a smart city with highest livable quotient by JLL. We brought some of the top global brands including Armani/Casa, Trump, Philippe Starck, Jade Jagger, Kelly Hoppen, Greg Norman and Pei Cobb Freed to India. We recorded a significant land deal in India with Mumbai Metropolitan Region Development Authority (MMRDA) in 2010 developing New Cuffe Parade, a mixed use development set to become the new city centre of Mumbai. We also acquired other notable land parcels in Mumbai such as the large 87 acre land parcel in the Thane region; the Mumbai Textile Mills parcel from DLF, and the famous Washington House property on Altamount Road from the American government.
The Brand
We believe that a strong and recognizable brand is a key attribute in our industry, since it increases customer confidence, shapes the ownership experience and influences the buying decision. We focus on branded realty, with a belief in developing and marketing our real estate projects as “branded products” rather than commodities.
We have a portfolio of brands wherein every brand has a clear positioning and a distinct brand promise, so as to provide differentiated project offerings to various categories of our customers.
We undertake detailed analysis and market research and track market trends to position our projects appropriately in terms of location and income segment. Our in-house marketing team of professionals has created a cohesive branding strategy comprising various initiatives.
We believe that a scientific approach to nomenclature and positioning which is in line with the value proposition of a project allows us to create distinctive branding and advertising for our projects.
We focus on branded realty and our brands includes “Casa by Lodha” for affordable housing, the “Lodha” and “Lodha Luxury” brands for premium projects and the “iThink”, “Lodha Excelus” and “Lodha Supremus” brands for our office spaces. We believe that our strategic branding initiatives have enhanced our ability to charge sustainable premiums.
We have a dedicated and experienced customer service team which regularly interacts with our customers and is responsible for assisting our customers through the entire sales and after — sales process. This provides our customers with a one-point interface for any specific requirements or grievances they may have.
We believe that our ability to anticipate the requirements of our customers and to provide our customers with essential after — sales services facilitates their satisfaction with our project, which in turn provides us with a competitive advantage.
The above mentioned Introduction of the said promoter has been taken from the official said website, and same is just for an informative purpose and not anything else further.
Also Below Mentioned Projects May or may not be the said promoters sole project, rather there may be possibility that the project may be a partnership project of the said promotor and the same must be mentioned in the said project’s Description. also the same is just for informative purpose. It may be possible that the said mentioned information may be changed or been modified, so please check the official sources for the same.
